ENES
[ BRANDING · TECH STARTUPS · 2-3 WEEKS ]

Branding for tech startups that do not have three months

Logo, palette, typography, component system and brand manual, with a delivery date committed in the proposal. Designed to be implemented in your product and your site rather than to sit in a PDF.

We come back with scope and price within 24 hours.

Already have a brand and need the site? See corporate websites with AI

Delivery
2-3 weeks, fixed date
Tiers
Essential or full
Proposal
3-5 days
[ THE PROBLEM ]

What we hear from founders with a finished product

  1. Your brand does not look as serious as your product

    You raised a round and you have traction. The logo is still the one you put together on a Sunday a year ago, and it is already in the deck you send investors.

  2. You are four months into the concept phase

    Sixty-slide presentations, three creative routes and no delivery date anywhere in the contract. Meanwhile you keep launching with what you had.

  3. Every piece looks like a different company

    The site uses one blue, the deck another, and the social templates were made by someone who has left. With no system, each new piece starts from scratch.

An identity built to be implemented

·01

Visual identity that survives real use

A logo tested at 24 px as a favicon and on a billboard, a palette whose contrasts pass AA accessibility, and typography with licensing settled for web and print.

·02

A design system, not a loose file

Buttons, cards, type scales and spacing defined as tokens, in Figma and as CSS variables your team can use straight away.

·03

A manual that answers the next designer

Correct and incorrect uses, clear space, minimum sizes and tone of voice with written examples, so whoever arrives later does not have to ask you.

·04

A handover that reaches the code

If we also build your site or landing page, the brand goes in straight from the tokens, skipping the translation round between designer and developer.

Two tiers, both with a date

·01

Essential identity

  • Primary logo, horizontal lockup, isotype and monochrome versions
  • Colour palette with HEX and RGB values and verified contrast ratios
  • Primary and secondary typography with licensing settled
  • Basic PDF manual with usage rules and clear space
  • Editable and exported files: SVG, PNG, PDF and EPS
·02

Full system

  • Everything in essential identity
  • Component system in Figma and design tokens in CSS
  • Templates for LinkedIn, Instagram, presentations and commercial proposals
  • Tone of voice with written examples and a list of words we avoid
  • Extended manual covering iconography, photography and digital application

Out of scope: trademark registration, print production, photo shoots and naming. Naming is handled separately, for companies that do not have a settled name yet.

[ REFERENCES ]

The public sample is our own brand

2-3 wks
Delivery committed in the proposal
3-4 months
What a traditional agency usually takes
3-5 days
To receive scope and price in writing

Criquitech's own brand system, with its colours, typography, iconography and voice, is exactly the kind of deliverable we are describing, and you can inspect it on any page of this site. We do not publish named client cases yet.

[ THE PROCESS ]

The process, with short checkpoints

  1. Scoping call

    30 min

    No cost. What you have today, who you sell to, and who you get compared against.

  2. Proposal with tier, price and date

    3-5 days

    Essential identity or full system, with the delivery date already committed.

  3. Design with reviews along the way

    2-3 weeks

    Visual direction in week one and the system applied to real pieces in week two. No single grand reveal at the end.

  4. Handover and application

    Files, manual and tokens. If we build the site, the brand enters the code in the same project.

[ QUESTIONS ]

What people ask before requesting a quote

  • It depends on the tier: essential identity, or the full system with an extended manual. What moves the number is how many brand applications are in scope and whether the team needs templates designed. We give you the exact figure on the 30-minute call, in writing and with the delivery date beside it. We do not run fixed packages.

[ NEXT STEP ]

Your brand should lookas serious as your product.

Tell us what you have today and whether you also need a site. We come back with tier, price and delivery date.

We reply on WhatsApp within 24 hours.

  • Delivery date committed in the proposal
  • Our own brand system as a public sample
  • Files and tokens, ready to implement